06 October 2023

Originating from Africa, Qualiquant specialise in research and data solutions services. They recently set up a base on the Isle of Man, seeing it as the perfect location for expanding into the European market.

In today's digitally-driven world, data has emerged as the cornerstone of modern business operations. The collection, analysis, and utilisation of data has become essential for informed decision-making, efficient processes, and sustainable growth.

The ability to track data has been greatly facilitated by technological advancements; and modern businesses are inundated with data from a multitude of sources. Facilities such as websites, e-commerce platforms, and mobile applications are equipped with analytics tools that meticulously gather information on user engagement, browsing patterns, and conversion rates, just to name a few.

Utilised properly, data has the potential to transform business operations. Data-driven decision-making enables businesses to accurately identify consumer preferences, allowing them to tailor their products and services accordingly. This, in turn, enhances customer satisfaction and loyalty. It also empowers businesses to optimise their operations by identifying inefficiencies, thus reducing costs and increasing productivity. Moreover, data aids in forecasting market trends, assisting businesses in staying ahead of the competition.

However, used ineffectively data can also expose businesses to potential risks. Inaccurate predictions about market trends and customer preferences may lead to an overstock of unwanted products or a shortage of high-demand items. Additionally, customer engagement efforts might fall flat, as messages are not aligned with true consumer interests.

Despite these obvious business advantages and potential pitfalls, not all businesses effectively harness the power of data. Several reasons contribute to this, including limited awareness of the benefits of data-driven decisions, which can hinder adoption; and insufficient resources or lack of expertise, which might discourage proper implementation.

With a wealth of knowledge and experience in this area, Qualiquant support businesses in addressing these issues. They offer a variety of services within the line of research, data and analytics. Assisting companies in making decisions that are motivated by data rather than feelings or past experiences. By outsourcing the requirement for research and data solutions to a professional company like Qualiquant, the pressure is alleviated, allowing businesses to concentrate on their core competencies while contracting out non-core services that specialised businesses can perform better, enabling them to fully capitalise on their competitive advantages.

With an already established presence in Africa, Qualiquant saw the Isle of Man as the ideal location for expansion. Being a small yet thriving Island, it provided a convenient proximity in which to introduce their products and services to the European market.

Appealing to the company was the Island’s business-friendly administration that works closely with the private sector and helps to foster a supportive environment for companies to succeed. They also saw the Island’s thriving eGaming, banking and digital sectors as opportunities to deploy their services.

Furthermore, Qualiquant was attracted to the Isle of Man for its welcoming and secure environment; and with its advantageous low-tax policy for start-ups and new companies, it presented a genuine possibility to explore growth into both Europe and globally.

The company have ambitious plans for the future. In light of a worldwide scarcity of researchers and analysts, coupled with a growing acknowledgment of the significance of data-driven decision-making, Qualiquant is poised to seize opportunities for expansion beyond its current presence in Africa and Europe.

While venturing into new markets, they are also working towards establishing a data training centre on the island. This centre will play a pivotal role in training, locating, and deploying prospective employees interested in pursuing careers in research and data solutions, aiming to alleviate the shortage of skilled individuals in this field.

To find out more about Qualiquant and their work within the fields of research, data, and analytics, visit www.qualiquantservices.com